Google is cool

“Our job is to basically change the engines on a plane that is flying at 1,000 kilometers an hour, 30,000 feet above Earth."

Google’s synonym system understood that a dog was similar to a puppy and that boiling water was hot. But it also concluded that a hot dog was the same as a boiling puppy. The problem was fixed in late 2002 by a breakthrough based on philosopher Ludwig Wittgenstein’s theories about how words are defined by context. As Google crawled and archived billions of documents and Web pages, it analyzed what words were close to each other. “Hot dog” would be found in searches that also contained “bread” and “mustard” and “baseball games” — not poached pooches. That helped the algorithm understand what “hot dog” — and millions of other terms — meant. “Today, if you type ‘Gandhi bio,’ we know that bio means biography,” Singhal says. “And if you type ‘bio warfare,’ it means biological.”

holy shit:

Along with real-time search, Google has introduced other new features, including a service called Goggles, which treats images captured by users’ phones as search queries. It’s all part of the company’s relentless march toward search becoming an always-on, ubiquitous presence. With a camera and voice recognition, a smartphone becomes eyes and ears. If the right signals are found, anything can be query fodder.

i can't wait until my brain runs Google OS!